Popular Argentinian Brand Achieves Color Excellence with ALPOLIC
When a company includes a color’s name in its branding, the color must properly represent the business. Additional considerations like efficiency in design can allow colors to uplift a company’s reputation.
Project: Naranja X Headquarters, Cordoba, Argentina
Architect: AFT Architects S.A.
Fabricator: CG SA Argentina
Installer: CG SA Argentina
Finishes: ALPOLIC®/fr 4mm Customs Red, Orange, and Charcoal
Naranja X is one of Argentina’s largest financial service providers, synonymous with the orange credit and debit cards used by their millions of customers. Founded in 1985, the company has in recent years expanded into mobile banking and other lifestyle services. When their growth necessitated new corporate headquarters, AFT Architects S.A. began work on the design of Naranja X’s now iconic building in Cordoba.
Completed in 2015, the company’s office complex includes a twelve-story main building featuring close to 80,000 square feet of ALPOLIC metal composite materials.
“Innovation, Efficiency, and Joy”
In keeping with Naranja X’s values, AFT took inspiration from their motto, “innovation, efficiency, and joy” throughout the planning and execution of the project. The inclusion of underground parking and common spaces for employees and visitors offered contemporary comfort in an area surrounded by centuries-old buildings. The predominant use of branded colors on the project’s façade enlivened Cordoba’s otherwise neutral skyline. Lastly, the firm envisioned a massive louver design using ALPOLIC MCM to help Naranja X achieve optimal efficiency in the city’s humid, subtropical climate.
More than an aesthetically pleasing element, louvers contribute to a building’s sustainability. Louvers help regulate intake of natural light and solar heat, thereby reducing dependence on HVAC systems and artificial lighting usage. As protection against severe weather, louvers can also reduce water leakage through windows and in turn help circumvent structural damage brought on by age and erosion.
CG SA Argentina fabricated custom red, orange, and charcoal ALPOLIC finishes for the project, installing the louvers using a rout and return system. This contribution to the overall efficiency of Naranja X’s headquarters helped the project earn the first LEED certification in Cordoba.
Louvers clad with custom ALPOLIC MCM help regulate sunlight through office windows for peak efficiency.
ALPOLIC MCM Has Your Color
Brands using a specific color for awareness rely on providers with the right materials. This is especially important for retailers, restaurants, and other businesses with multiple locations. Through our Corporate Identity program, ALPOLIC can color match any shade for any business. Our materials help convey the strength and durability of Jeep, the whimsy of Crocs shoes, and the elegant dining atmosphere of Coopers Hawk restaurants.
ALPOLIC finishes are manufactured with sustainability and longevity in mind. Our partnership with Sherwin-Williams Coil Coatings allows us to custom match your company’s colors on our metal composite materials. FEVE resin coating on our MCM allows for an up to 70% gloss rate. Our MCM is also warrantied against severe cracking, chalking and changes in color.
Whether you seek materials for an emerging brand or an iconic franchise, ALPOLIC has your color.
Learn more about our CID program and let our colors inspire your next project. Schedule an AIA presentation with an ALPOLIC Sales Manager today.
Photography: AFT Architects
